Social media is the place where people read news, communicate with friends, and share their stories. They like and are used to seeing personalized content and current events they are truly interested in.
On the other hand, what social media users don't like to see is something unrelated to their interests or just annoying staff like sales pitches. For brands, this is an easy way to lose followers and never build up the same audience again.
Why? Well, do you like being told what to do?
No one does. In the recent years, we have seen a remarkable change in the way social media users interact with businesses. Traditional advertising based around the product doesn't work, because customers are the main focus now.
If your brand doesn't find a way to connect with social media users in a meaningful way, chances are it'll crash and burn very fast. To avoid this, you need to learn ways how to promote your products without sounding salesy.
This goal can be achieved by using the social to establish genuine relationships and connections with your target audience. These relationships should not include pushing sales and bombarding their feeds with links to product pages on your site.
The opportunity to build relationships with others is what makes social media so unique, and brands understand that. Through sites like Facebook, they can understand their target audience in ways they never could before.
So they employ a wide range of strategies that allow that perfect balance and promote products in a non-salesy way. These strategies are gathered in the infographic below and they can help your brand to stand out among the streams with thousands of posts every day.
For example, the first strategy described in the infographic is connecting with bloggers and influencers. Given that more than 50 percent of social media users are influenced by product recommendations, using trusted social media celebrities is a great way to get the word out and make some profits.
If your budget doesn't allow you to hire influencers at this point, you'll find other techniques like creating product videos, engaging with social media users, and making “behind the scenes” content. All of them make your brand relatable and more interesting in the eyes of potential customers.
So feel free to take a look at these ways to promote your products on various social platforms strategically and develop meaningful relations with potential customers.